What is email verification and why is it important?

What is email verification and why is it important?

Email verification is the process of confirming that the email address is valid and deliverable. This is important for plenty of business activities: email marketing, cold outreach and professional correspondence. If you want to achieve your business goals, you have to make sure your messages are reaching their recipients.

There are dozens of ways to check whether the email addresses on your list are valid. The simplicity of these methods and degrees of their reliability vary greatly.

We will explain each of them in greater detail and yes – we will show you the simplest, most reliable solution for email verification. Before that, we’ll discuss the basics of good email practices, both in business correspondence and email marketing.

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

With so much hype, it’s no wonder that personalization is getting harder to ignore for e-commerce businesses. Consider these statistics:

  • By 2020, smart personalization engines will facilitate a 15% profit increase among online businesses.
  • 48% of U.S. consumers prefer to buy products from brands that “always” personalize their shopping experiences.
  • 83% of marketers who hit their revenue goals had personalization budgets.
  • 74% of consumers respond negatively to irrelevant content.

Smart marketers know that the shotgun approach is dead. Personalization is the new black, and they need to get on board if they want a conversion lift.

How to Clean Your Email List with the Help of Email Verification Software

How to Clean Your Email List with the Help of Email Verification Software

Email marketing remains one of the most effective marketing channels, with an average return of investment (ROI) of between 38:1 to 44:1. It has been helping organizations improve their customer acquisition and retention.

Several surveys show that emails drive purchases, and that around 17.75% of email clickthroughs convert to sales, a figure that has been gradually increasing over the years. However, email marketing comes with limitations and pitfalls, too.

Email marketers must thus understand that, to succeed, campaigns need to reach their intended targets, which is made possible by maintaining a clean email list.

How Organizations Can Prevent Site Blacklisting with WHOIS History Search and WHOIS History API

How Organizations Can Prevent Site Blacklisting with WHOIS History Search and WHOIS History API

Maintaining the overall health of your site is no mean feat. Attacks could occur any time, regardless of a company’s size. Cyberattackers can hack into your network and compromise your site for use in their nefarious activities without your knowledge. Sometimes, you’ll only know what happened when search engines like Google put your site on a blacklist. And that can be detrimental to any business. Blacklisted sites may lose around 95% of their usual amount of organic traffic, which can negatively affect their sales. Apart from that, first-time visitors or potential customers can get discouraged if they learn that your site is considered malicious.

DNS Attacks on the Rise: How to Defend Networks with a DNS Record History Resource

DNS Attacks on the Rise: How to Defend Networks with a DNS Record History Resource

As attacks targeting the Domain Name System (DNS) continue to gain traction, they put forth the critical need for DNS security. Traditional solutions are not always adequate to mitigate the risks that DNS threats pose and typically do not guarantee DNS availability and integrity.

A reactive approach to the said threats, which include distributed denial-of-service (DDoS) attacks, can negatively impact organizations. Application downtime and business shutdowns as countermeasures reduce sales and revenue. Efforts to fix DNS security issues take up time and resources, too, which could also lead to even greater financial losses.

Why Domain DNS Lookups Matter as Part of Preventing DNS Attacks

Why Domain DNS Lookups Matter as Part of Preventing DNS Attacks

When they proposed the Domain Name System (DNS) in 1983, computer scientists Paul Mockapetris and Jon Postel never intended it to become an attractive means for hackers to commit crimes. As a trust-based communications protocol, the DNS was first implemented in the early 1980s to connect devices to the Internet. It works by mapping domain names to IP addresses.

Unfortunately, it wasn’t long before unscrupulous actors found the protocol’s design and components easy to abuse. Open DNS resolvers abound on the Internet, and the same goes for the exploit kits that criminals can deploy even without any technical knowledge.

How to Maintain Your Domain’s Integrity for Better Cybersecurity with a Domain Name API

How to Maintain Your Domain’s Integrity for Better Cybersecurity with a Domain Name API

In a technologically-forward world we live in today, cybercriminals are employing more sophisticated attacks to compromise domains. In the latest report by the Federal Bureau of Investigation (FBI), email frauds such as business email compromise (BEC) scams via spoofed domains have caused users $26 billion in losses.

For this reason, domain name security is now more important than ever. You can never be sure who is getting to you except when you take the time to get to know them. And that is possible with the use of domain name tools like WHOIS API.

Easing Threat Intelligence Contextualization with Domain Reputation API

Easing Threat Intelligence Contextualization with Domain Reputation API

We see about 500 new threats emerge every minute, and most of them come with unique or enhanced techniques. The rise of new technologies and trends in the way we do things, which include the adoption of the bring-your-own-device (BYOD) concept, cloud services, and the ubiquity of Internet of Things (IoT) devices, among others, are also posing more dangers. All these changes have widened the perimeter that businesses need to protect.

In response, a majority of companies have started using threat intelligence to bolster their cybersecurity measures. They believe their threat intelligence investments have generated an estimated?$2.26 million in cost savings, higher than the returns they got from investing in other technologies like artificial intelligence (AI) and automation.